4 reasons why your business needs digital marketing

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Digital marketing has become the most powerful tool for businesses to promote their products or services and reach out to consumers. Gone are the days when you had to make expensive telemarketing calls or send out thousands of emails in the hope of drumming up some business.

Today, digital marketing is indispensable for your brand, and it surpasses traditional marketing in 4 key advantages such as measurability, affordability, speed, and engagement. Digital transformations have been implemented in every growing business and internet users have been soaring with the decrease of smartphones and computer prices.‍

Although digital marketing dates from the 1990s with the emergence of search engines like Yahoo (1994) & Google (1997), as well as e-commerce such as Amazon (1994) and eBay (1995), it saw a huge burst with the introduction of social media platforms (Facebook, Myspace, Twitter) based on data collection, user-centric designs, and personalized features.

Understanding Digital marketing

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Simply put, it is the promotion of products, services, and brands via digital mediums. Digital mediums include the Internet, mobile technologies, and other channels such as social media, email, search engines, and display advertising.‍

Digital marketing is more than a new buzzword. It’s a new way of life for companies that want to survive in the modern age. Times have changed and your business’s growth is now directly linked to how powerful its online presence is and how it’s performing.

Opening doors for scaling opportunities never seen before with far fewer expenses than traditional marketing makes digital marketing more attractive for businesses, since they’re exposed to a wider customer base and more revenue channels. Even finance, which is originally a very traditional sector, has been digitalizing with the uprising FinTech startups navigating in the MENA region and around the world.

Printed ads, banners, and outdoor advertisements are no longer what makes people even consider purchasing. Online buyers can now, in a matter of seconds, compare between competitors’ quality, prices, and reputation as sharing transparency and information have gone very easily accessible. Therefore, if you want to stay ahead of the game you need to be on top of your digital marketing.‍‍

‍Here’s how Digital Marketing leads to business growth

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1. Customers are online and can be targeted.

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Whether they’re chatting, searching, sharing, listening to music, or watching videos, your customers are also online purchasing. Like we said before, the speed of finding information on the internet has made it a given for customers to research brands online through their websites, social media presence, and reviews from others. Therefore, if a customer can’t find your business or finds themself navigating through a poor experience online it can lead them to doubt your credibility.

Does it mean that all customers are alike? Certainly not.

Digital marketing can help you gain insight into customer behavior so that you’re able to improve your service. It can make you target those customers based on demographics such as gender, age, job, income level, location, interests, which platforms they’re often on, and much more.

Why is targeting so important? Because then you are aware of how, when, and where to promote your products or brand and get a positive response, or in other words, lead generating.

Considering a target persona is hugely advised if you want to avoid unnecessary ad spending and to improve performance. One of the many mistakes to avoid is not investing in knowing your target persona.

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2. Measurability and speed

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That “Allow all cookies” button you click on whenever you’re visiting a website, directly sends information about your use of the site to the marketing team to analyze how you’re navigating through the website, what are the pain points, how much time you spend searching for something, etc.

This leads to a better understanding of problems occurring and consequently a smarter problem-solving approach. Never through traditional marketing would a business collect that much data on their customers in such an accurate way. When you run a campaign through digital channels, you can see which elements work well and which aren’t as successful.

For example, if you’re running a pay-per-click (PPC) campaign, you can see how many people have clicked on your ad and found out more about your company. You can also see what happens after they visit your website — did theypurchase a product or service? Did they fill in an online form asking for more details? You can learn what worked well and what didn’t so that you know where to focus your efforts next time.

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3. Cost-efficient and better ROI

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With digital marketing, you can measure your return on investment (ROI) in real-time. This means that you can develop more effective campaigns based on the results you get from previous ones. With traditional marketing, tracking responses and measuring ROI requires significant time and resources.

It’s also one of the most cost-effective ways to promote your business and reach more people. Traditional advertising options like television, radio, print, and billboards are incredibly expensive compared to online ads which can be delivered at a fraction of the cost. You can also target potential customers based on their interests and behaviors for much better results than traditional marketing methods — driving traffic that has a higher likelihood of converting.‍

Read about our case studies to find out how we helped businesses increase their ROI.

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4. Engagement and retention

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Marketing metrics such as customer acquisition cost (CAC), customer lifetime value (CLV), and customer retention rate are some of the most important KPIs for any business to keep track of. Customer retention is an important KPI of how your business is performing and how successful your marketing strategy is. It also decreases your CAC in the long term.

Engaging with customers builds loyalty and an emotional relationship that can be very difficult to change — loyal customers are also less likely to switch brands, even if there’s a better deal available at the time.

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Conclusion

With traditional marketing, you can only target the people living in a specific geographical location. However, with digital marketing, you can target anyone who has access to the internet. This makes it a great opportunity for small businesses with limited budgets who can’t afford to open physical stores in multiple locations.|

Despite all of this, many businesses still aren’t utilizing digital marketing. Why? Because they are unfamiliar with digital marketing techniques. They don’t know where to start with digital marketing because it’s always changing. It’s also very difficult to keep up with the latest trends and technologies — and determine which ones will be most impactful for their business.

It can be too complicated sometimes as using digital marketing requires a certain level of technical knowledge that can be intimidating at first glance. That’s why many businesses turn to Amplify to help guide their digital strategy in the right direction and manage their online presence for them.

Implementing a digital marketing strategy will certainly make you see significant growth in the number of visitors to your site, the number of leads you generate, and the number of sales you complete. You may even find yourself with more work than you can handle!